A program by The One Club for Creativity in partnership with TikTok, aims to bridge the gap between creators and agency creatives, by obtaining skills required to launch a career in the advertising and marketing industry. From mentorship provided by CDs and agency leaders, to collaborating with emerging content creators to help level up our TikTok-first campaigns.
Developed a proof of concept short-form paid media ad to build awareness of T Mobile 5G Home Internet offering and its value.
Solution 1:
Internet To Go - Work From Home inspires a sense of freedom. Some folks truly push the limits of where that freedom lies. With T-Mobile’s 5G Internet “Work From Home” takes on an entirely new meaning.
Solution 2:
Life’s Too Short - What would T-Mobile customers do with all the time they save switching to 5G Home Internet?
Develop a proof of concept short-form video to gain attention from health conscious 18-34 year olds; to swap their beverage favorites for Olipop, a prebiotic drink, this summer.
Solution:
Hot Girls have Tummy Issues - Once summer arrives it’s all bikinis, sunny pool days, and bbq’s. Sadly, hot girl suffers from tummy issues but we teach each other how to do the prep work with prebiotics.
Create an organic TikTok video that shows how Fanta’s brand and product can play a role in pop culture that appeals to Gen-Z.
Solution:
Of Course - Gen-Z grabs on to humor, relatability, and trending content. Flipping the “Of course trend” on its back by adding absurd humor helps push relatability with Gen-Z.