Aiya America is a Matcha company with roots in Nishio, Japan
I create in-house organic and paid content starting from research, to ideation, filming, editing, and posting across multiple social media platforms.
Developed and maintained a social media strategy for 2024 with a focus on brand personality and awareness. Resulting in 2x follower increase.
Check out the videos I've created below!
Recipe Development Content
Explores how versatile Matcha is through aesthetic drink making content.
Cracked Chocolate Matcha Latte
Reach: 7,144
Total Engagement: 884
Banana Milk Matcha Latte
Reach: 1,813
Total Engagement: 247
Lychee Matcha
Reach: 2,479
Total Engagement: 125
Matcha Shirley Temple
Reach: 2,083
Total Engagement: 309
Edu-tainment Content
Aims to draw in a new community of Matcha drinkers with a focus on education and entertainment based content.
Sweetened Roasted Matcha To Go
Reach: 33,954
Total Engagement: 1,571
Quality Matcha
Reach: 3,366
Total Engagement: 648
Lifestyle Content
Creates connection on a personal level within the Matcha community through relatable content.
L-Theanine benefits
Reach: 2,898
Total Engagement: 661
Whole Foods Nationwide Announcement
Reach: 3,475
Total Engagement: 392